LibGuides: Communications Guide: Books

Communications Books

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On this page, you see the results of a search for "Dune." On the left side are options to limit the search results. For example, you can limit the results to only show available, to items by one author, to one subject, to one format (books, ebooks, or DVDs), or any combination of the above.

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Item Description

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100 Ideas That Changed Advertising by Simon Veksner
Call Number: HF 5811 .V45
ISBN: 9781780672342
Publication Date: 2015-01-06
A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight, and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent industry.
Media Literacy by Art Silverblatt; Donald Miller; Julie Smith; Nikole Brown
Call Number: P 96 .M4 S594
ISBN: 9781440831157
Publication Date: 2014-05-28
Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication. This fourth edition of Keys to Interpreting Media Messages supplies a critical and qualitative approach to media literacy analysis. Now updated with conceptual changes, current examples, updated references, and coverage of new developments in media-- particularly in digital, interactive forms--this book addresses all forms of information disseminated via mass communication. Organized into three sections, the book first presents a theoretical framework for the critical analysis of media text that covers the definition of media literacy as well as fundamental principles and concepts. Part II focuses on the application of this methodological framework to the analysis of advertising, journalism, American political communications, and interactive media. Part III considers specific mass media issues, such as violence in the media, media and children, and global communications, and discusses outcomes of having a media-literate population. * Supplies clear explanation of media literacy theory and guidance on interpreting modern mass media from leading scholars * Represents a highly effective tool for achieving a key aspect of media literacy: enabling students to decipher information and independently reach opinions and positions without relying on the pervasive influence of the media * Provides critical examination of controversial, current topics such as violence in the media and the intersections of media and social change
Careers in Communications and Media by Salem Press Editors (Editor); Michael Shally-Jensen (Editor)
Call Number: Levelland Campus Stacks P 91.6 .C376
ISBN: 1619252309
Publication Date: 2014-01-08
This title examines 22 branches or fields of study in communications and media such as: - Marketing - Journalism - Radio - Television - Broadcasting - Public Relations - International Relations - Labor Relations In addition, 22 corresponding occupational profiles highlight a particular career within that branch or field. All essays are written by authors with expertise in communications or media. An eBook version is also available in the Salem Press Online database.